Press

"Now, Emily Elyse Miller, who literally wrote the book on Breakfast, is changing representation in cereal."

“The one new brand that is here to instigate change from its founding.”

Set out to launch a new kind of brand centering around important topics like humanity, inclusivity and mental health.

"Branding that encourages grownups to live their best Michael Scott life, retaining childhood attitude while holding regional manager responsibilities."

"A far cry from the buff, confident cereal mascot Tony the Tiger. Characters that are going to win have to contain more of this multi-dimensional take on the human personality, the flaws and all."

"These aren’t the cereals of anyone’s youth, OffLimits is a thoughtful addition to the quality cereal market and an entire world of ideas circulates through the brand."

"A clever gamification that harkens back to the old days of collecting box tops and sending them in for prizes."